lets keep the bike industry safe through economic hard times
the bicycle industry is comprised of many sectors that may or may not connect. the way i see it is that we all just simply have to exist as cyclists through these hard financial times.
think about it! have you already got a bike? YES well, okay it doesn’t cost anything to ride it. sure it might cost to enter races and events, and if you cannot afford to do so you still need to try to make it to these races and events to spectate and support to help the race promoters and event sponsors through the recession. supporting cycling events through the recession is the only way to make sure some of these great events make it to the other side where we’ll be in a more prosperous economy.
Sure we may not be in the new bike buying budget these days HOWEVER when you have to buy consumable parts for your bicycle (i.e. tires, chains, brake pads, cables etc…) its pretty damn important to buy them from your local bike shops there by also supporting and stimulating your local economy. lets leave REI and Performance out of these transactions.
i really feel that it is just that simple, stay on your bike, hold your line, support cycling events of all sorts, and buy local. want to take it a step further? save money on motor vehicle costs by riding more! use your new fitness and saved money to enter a race!
~Drew